Discounts are how you reward the right people at the right time — early supporters, partner audiences, groups, members — but only if they're effortless to run. Bolted-on coupon tools mean tracking codes in a spreadsheet and reconciling by hand. In Geiger Events, discounts are part of ticketing, so a code just works at checkout and the numbers reconcile themselves.

Promo codes and coupons

Generate discount codes for a social push, a sponsor, an alumni list, or a partner newsletter. The buyer enters the code and the discount applies at checkout — no manual price edits, no chasing who used what. Every redemption ties back to the order, so you can see which codes actually drove sales.

Early-bird pricing

Reward the people who commit first with early-bird pricing that closes on a date or after a set number of tickets, then rolls to standard pricing on its own. It's the simplest, most honest urgency there is: the price really does go up. You can choose whether early-bird stacks with other discounts.

Group rates

Offer a lower per-ticket price when people buy together above a threshold — the natural fit for teams, crews, and friend groups. Set the minimum group size and the discount, and let buyers self-serve the group rate at checkout instead of emailing you for a deal.

Private access codes

Not every discount should be public. Gate a hidden ticket behind an access code so only the people you invite — members, VIPs, a pre-sale list — can even see or buy it. It's a discount and an exclusivity lever in one.

All in one checkout

Because these live inside the ticketing engine, they compose. An early-bird tier can carry a promo code, a members list can get a private access code, and a group can buy at a group rate — all through the same checkout, all reconciled on the same orders and attendees dashboard. Pair discounts with email and SMS campaigns to get the codes in front of the right segment.

What changes for you

You run promotions without the overhead. Codes apply themselves, early-bird and group logic run automatically, private sales stay private, and you can finally see which discount moved the needle. For how fees work on discounted tickets, see the pricing page.

Four kinds of code

• Coupon — a code buyers type at checkout, like SAVE10.
• Early-bird rule — a limited-time discount before a cut-off date.
• Group rule — rewards buyers who bring a crowd, either automatically once an order reaches a quantity, or through a group code you hand out.
• Affiliate code — a tracked code that attributes sales to a partner, such as a radio station or a newsletter, with a commission recorded per sale.

How to set up a code

1. Create it once. Codes are reusable, created under Tickets → Discounts and attached to any event.
2. Set the base discount and whether it applies once per order or to every ticket bought, plus an optional maximum discount.
3. Set the conditions for when the code works at all: valid from and until dates, a usage limit (0 is unlimited), and minimum or maximum tickets. If a buyer fails a condition they are told the code does not apply — it never silently falls back to a smaller discount.
4. Add tiered rules (optional) so the discount changes by quantity or date. Rules are checked top to bottom and the first match wins, so drag the most specific rule to the top.
5. Tick it onto a ticket from the event's Tickets tab. That is what makes it redeemable for that ticket.

Project-wide settings

• Early-bird sales: a default discount, when early-bird closes (a number of days before the event), and whether early-bird stacks with coupon codes.
• Group purchasing: the minimum seats that count as a group, the group discount, and an optional approval step so you review each group order before it is confirmed.
• Access-code tickets: hidden ticket types unlocked by a code on the event page, with your own prompt text ("Have an access code?") and optional case-sensitive codes.

Questions organisers ask

How do I know which code sold the most?

Every redemption is tied to its order, and affiliate codes carry the partner's name and commission, so you can see which code and which partner drove sales.

Can early-bird and a coupon both apply?

Only if you allow it. The Stack with coupons setting decides whether buyers can combine early-bird pricing with a code.

What is the difference between an access code and a coupon?

A coupon changes the price of a visible ticket. An access code reveals a ticket that is otherwise hidden — ideal for member pre-sales, VIP allocations and comps.